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Sales Coaching Academy

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Welcome to the Sales Coaching Academy, the place to gather the latest knowledge, strategies, and techniques to outperform your competition. Learn how to identify, pursue, and close more business opportunities than you ever thought possible.

Discover the Emotional Triggers behind effective Value & Consultative Selling strategies, and how to remove price as the main differentiating element in contract negotiations. Insulate your company from Competitor Erosion, and turn your customers into loyal advocates.


Seminars & Workshops

​Our Sales Training Seminars and Workshops are tailored to the unique needs of your company and market niche, covering key revenue-generating strategies in detail.

These programs allow for a great learning experience for your teams and are delivered in various sessions over time, ensuring knowledge retention and implementation through behavioral change.

For best results, we complement your team's in-house sales training experience with our Web-based Seminars. The ideal solution for highly distributed and remote teams.

Personalized Coaching

At The Sales Coaching Academy we provide personalized coaching sessions for your Sales team members as a way to complement our Training Sessions and Workshops.

The advantage of our Coaching program is that it allows for real-time interaction with our experts, solving both fictional and real-life business development situations.


Coaching sessions can take place in-house or over the Web during virtual meetings, allowing us to reach remote team members, regardless of their location.


e-Learning Experience

Various audio-visual modules are made available to your organization, so employees anywhere in the world can log-on to our Web Training Portal and learn at their own pace and in their own time. Each module covers a specific knowledge area and has an average duration of 20 to 25 minutes.

The e-Learning experience is the most effective way to drill down to the next level of competence, as the audio-visual modules cover specific knowledge areas in detail, complementing what is learned during the Workshops and Coaching sessions.

The video material is professionally produced to maintain the student engaged and interested. Our software platform tracks progress, sends reminders, performs evaluations, and issues reports and certificates of completion, if required.


Browse Our Course Catalogue

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Our Latest Book

Selling Matters

Selling Matters

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